These are web safe fonts that are tried and true, but they can make your UI design look dated. Paired with great copywriting, understanding the basics of effective typography is a powerful force multiplier to help you stand out, choose the perfect font for each project, and improve user experiences.įont choices can be hard and it's easy to fall back on 'safe fonts' like Roboto, Times New Roman, or Lato. Partly because good typography skills are difficult to master. Often, designers fall back on trends rather than carefully considering the best fonts for creative projects. It reflects badly on the brand and leads to a poor user experience, even if users can’t pinpoint why. Even to non-design-oriented folks, bad typography is easy to spot. I've always felt that good typography is the most undervalued and underappreciated elements in modern product and UI design.īad typography, by contrast, sticks out. It often goes unnoticed in good design, but good type design and a the perfect font can elicit emotion, guide attention and even create a typographical identity. That’s why even a rudimentary understanding of typography means you can determine for yourself the best fonts for modern UI design and for different design projects. If your users are unable to read your websites due to bad typography or small sizes, you can say goodbye to them immediately.

Choosing the right fonts for your designs is not about just choosing web safe fonts or the best free fonts. You can select the one that fits your brand just right.The typography system is one of the most foundational parts of user interface design. With the availability of high-speed internet, you have an entire world of fonts on your fingertips. It’s not like there are only a couple of fonts that you can select to tell your brand’s story. Therefore, the one rule that you should always abide by, is never to mess with the selection of fonts for your logo, period! If intentionally or unintentionally, you end up selecting an unfitting font for your logo, then it ends up having a negative impact on your brand’s image and personality. Fonts that go in logos adds to the personality, image, and story of a brand.

When it comes to creating visually compelling logos, you must do a thorough research on fonts. Why a good Logo is important and What makes it good Logo? The colors, the novelty or the concept? I think that all of these are playing an essential role in creating a memorable, minimal logo design, but there is a one more important factor is generally known in the graphic designing realm as “font”.

Best free minimalist fonts for logos